The entrance to the festival is a 20 m golden monument with engravings etched on its surfaces, inspired by the album cover of “Watch the throne” by JayZ. In this project we reimagined how music and the artists brand can come to life in an immersive way. We have carefully combined the elegant and luxurious French Baroque architecture, with futuristic metaversian elements. Creating a journey for the senses, as you experience each space with a continuous hint to JayZ and the RocNation brand.